E-Marketing’s challenges


According to one study (Manisto, 1999) participants in an e-marketing questionaire indicated privacy concerns and censorship as the two top issues that were hindering the growth of e-commerce.  In developing countries, respondents painted a much different picture.  Respondents in emerging countries listed the following as major obstacles:

  • insufficient local content
  • costs associated with domestic plans
  • ISP-associated performance and costs
  • lack of content in native language

Strauss, El-Ansary, and Frost correctly implicate the additional cost of insecure online transactions as well as fradulent and/or malicious credit card users.

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